INEOS has divested its Hygienics business, which was launched in response to the pandemic, to focus on its core business.

WHO: INEOS Hygienics was established in response to the pandemic, and has since grown into a successful household and personal care brand offering hand sanitizers, sprays, and disinfectant products.

SKG Capital Partners is a private family office, focusing primarily on consumer-facing businesses and adjacent markets, including supply chain services, manufacturing, and technology.

WHY: For SKG Capital Partners, the deal aligns with its investment strategy of nurturing high-potential FMCG brands, particularly in the personal care and hygiene space. The divestment allows INEOS to focus on strengthening its core chemicals, energy, and automotive portfolio.

DETAILS:

• INEOS sold its INEOS Hygienics business to SKG Capital Partners.
• As part of the transaction, the INEOS Hygienics business and team will transfer to SKG Capital Partners.